The real estate market is one of the most fastest growing market in the world as the population is increasing so is the demand for homes and there is no restriction on what kind of homes people are looking for. As a realtor you have to have a clear idea of what kind of properties you can sell and where you have limitations. In the long run some basic ideas and strategies can help you become one of the best in your field.
SOCIAL MEDIA PRESENCE
Ensure that you have an account on all the major social media platforms like facebook, pinterest, Google+ and even instagram. These platforms help your business reach far and wide, create an account on Google my business page where it makes prospective buyers find you easily. Make a great website which is user friendly the content should be such that it captures the prospective clients eye by making an ebook in which you can tell them things they should know before buying a house or what all features a new home should have.
Get a professional photographer to click snaps of the hose you want to sell and make them easily available on your website , you can also create a virtual tour where the clients can browse through the pictures of the homes they like thus saving their time and giving them the satisfaction of getting the work done.
Make a pinterest board which provides information of specific listings and the area where it is situated.
ONE ON ONE CONTACT
There is no substitute for having a personal contact with your clients this can also be achieved through social media first is to make your site mobile friendly as many people surf the net on their phones so it should be easy for your client to contact you. Make an amazing newsletter where you can list the kind of houses one is looking for but it has to be ensured that people get information only which is relevant to them personal also give a local care package after closing.
IN THE END
In this age of digital marketing it has become imperative that you promote your business through the right platforms and make yourself more successful in the long run but the rule in marketing still remains the same that it selling of dreams not just a house. It is always a good idea to perform thorough analysis before zeroing in on a plan.
A lot of folks think an individual Realtor or small realty company is unable to compete online against real estate businesses that are large. This is simply not accurate.
It’s true that the majority of high real estate search engine (Google) rankings are held by big companies. But this is because realty companies and Realtors do not know how to beat them at the internet marketing game.
The simple truth is that with a cutting edge internet marketing program the small guys begin getting the lions share of free internet leads, and can beat the big men. This is done through search engine optimization (SEO) and innovative internet marketing techniques.
Within the past year Bing, Yahoo and Google have changed the way and this favors individuals and small businesses. Instead of competing globally or nationwide for search engine positions, you now compete just within your local geographical area.
The so called “Local SEO” shifts are tailor-made for Realtors who almost consistently work within small geographical areas. Personally, I have studied the new rules on Local Search Engine Optimization and ascertained that in almost every geographic market there is an opportunity right now for small businesses to get the top search positions.
This window of opportunity WOn’t last forever.
You need to immediately set up business listings within the Bing, Yahoo and Google local company centres.
Because of the massive amounts of home buyers using the net to search for homes to buy, a top ranking within the Local Search Engines can vault an average Realtor into the Top Producer class in only a couple weeks.
If you wish to be the Top Producer locally, then get started today to take advantage of the new rules for Local Search Engine Optimization.